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A few months after I started blogging I stumbled across this free SEO writing course at InkwellEditorial.com. It was the first time I’d heard about SEO copywriting (or even considered freelance writing as a way to earn extra cash), so I took the course to find out more about how to become an SEO copywriter.
Well, as it turns out, SEO writing isn’t as technical as it sounds and you don’t need a degree or even tons of experience to be successful at it. Just a computer, the internet and a willingness to learn.
If you’ve ever considered freelance writing or even if you’re simply looking for a way to make some extra money, keep reading to find out more about how you can become a freelance SEO copywriter.
What is SEO Copywriting
SEO is the acronym for Search Engine Optimization. SEO writing is simply writing a piece of content or article in a way that helps search engines, like Google, categorize content on the internet so that when someone like you and me searches for it we can find the most relevant info quickly.
For example, if you were to Google “what is SEO writing”, the first (non-paid) results you see would be the ones that are optimized using SEO specifically for that particular search.
Is There a Demand for SEO Copywriting
More and more companies are realizing that in order to stay competitive they need to establish an online presence. To do this, they release various types of web content such as blog posts, articles, social media posts, infographics, etc.
Obviously, a company will want that when a person searches for a topic related to their company, that content with information about their business shows up in high in the search results. Since the rules for SEO change often, companies will always need to keep their sites up to date and refresh the content so that it stays relevant.
This is where an SEO copywriter comes in. Most companies don’t have an in-house creative team to create this content so they hire an agency or freelance copywriters to do the work for them.
As a freelance SEO copywriter, you can offer your services directly to these companies or work through an agency.
What Do I Need to Get Started as a Freelance SEO Copywriter
Well first, I’ll tell you what you DON’T need. You don’t need previous writing experience, a college degree or even an in-depth knowledge of SEO to start SEO writing.
What you do need is a computer and internet service, good research skills and a good grasp of the English language. You don’t need to be a great writer either, SEO writing is much less formal than anything you ever had to write at school and you’ll get better at it with practice.
While you don’t need to have an in-depth knowledge of SEO, you do need to understand the basics. That’s where the free SEO copywriting course comes in.
A Little about Yuwanda Black
Yuwanda Black is an experienced freelance writer who blogs at InkwellEditorial. She is also the author of several fiction and non-fiction books, who has been in the publishing world since 1987 and a freelance writer since 1993. She also owns New Media Words, her SEO content writing company.
At InkwellEditorial she writes about SEO, Blogging, Self-Publishing, Affiliate Marketing and a myriad of other things related to freelance writing (SEO and otherwise).
About the Course
The Free SEO Writing course gives you all the information you need to get started as a successful online SEO Writer and even includes a Career Assessment Test to help you decide right off the bat whether SEO Writing is for you.
Here’s what you’ll learn:
- How much you can expect to earn as an SEO Writer
- How to start making money quickly
- Mistakes to avoid as a new SEO writer
- How to interact with clients
Yuwanda also offers a more in-depth paid course called SEO Copywriter Training (I’m currently enrolled) which is only available for enrollment at certain times of the year. It opens tomorrow for 5 days only (July 15th to July 19th).
In the paid course you’ll learn how to create a portfolio with writing samples, how to decide on your rates and what services you’ll offer as well as marketing strategies to help you reach out to clients and land jobs quickly.
If you have more questions about becoming a freelance SEO copywriter you can check out this post where Yuwanda answers 31 reader questions about the paid course.
You can also get additional information on all of the courses by signing up for the mailing list (as a subscriber, you might even get a discount).
P.S. Yuwanda also writes romance novels (check them out at InkwellEditorialPublishing.com) and offers a Make Money Writing Romance course. Enrollment for this course won’t be open until later in the year but there is also a free version so check it out if you’d like to get an idea of what romance writing is all about.