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In the book, Blue Ocean Strategy, authors Chan Kim and Renée Mauborgne introduce the concept of “red oceans” and “blue oceans” to describe the world of marketing. Red oceans describe the typical way a business is run with defined markets and defined competitors and are like shark-infested waters where the sharks are in a frenzy and fighting each other for the same prey and the waters run red as they tear apart their prey. Companies compete in existing markets and the aim is to always outdo the competition.
Blue oceans, on the other hand, are calm waters where there is lots of food and no one fighting over it. An unknown market space where demand is created and there is no competition.
Your purpose is a blue ocean.
It is unique and no one else can do it but you. Even though your calling may look similar to someone else’s, you bring a unique combination of life experiences and skills to the mix that creates a unique message for a unique set of people. No one else has that combination.
It is a place of calm waters where you operate by God’s grace. There is no need to hustle and grind here. Before the fall, Adam had to work but it was only after being expelled from the Garden that he had to labor. In your blue ocean purpose space, you operate by the grace of God that saves you from the grind. There is no need for jealousy or competition because there is no one “competing” in this space but you.
Maybe you’re hesitating to step into your calling because someone is already doing it and you’re afraid you can’t compete. Are you wearing yourself hustling and grinding in an attempt to get ahead of the competition? Remember that your purpose is unique, your identity in Christ is cemented and the Father’s love for you is unchanging. Whatever you’re doing, whether it’s related to your family, work life, or ministry, ask Holy Spirit to show you how to emphasize your unique spin.
Deborah Ruck @ As Bold As THE Lion blog